Quitting smoking can be hard, vaping may help.

Scroll to learn more and have your say.

Proposed government regulations are getting in the way.

What the government is proposing.


Lower nicotine cap.

The government is proposing reducing nicotine levels in all vaping products to not more than 20 mg/mL. That’s a 70% reduction to the current allowable limit set by Health Canada in 2018. Nicotine vaping products have the potential to switch smokers from cigarettes but only if they can deliver nicotine at levels that satisfy smokers. Since the limit was set, thousands of former adult smokers have come to rely on higher nicotine products to switch and remain smoke free.

The impact on harm reduction.

Everyone is different, and each individual’s level of nicotine intake is just as different. The current limits allow for a range of strengths tailored to adult smokers needs. Reducing these by 70% will have the unintended consequence of forcing many former smokers back to cigarettes as their reduced risk tool is no longer available.

There is now “moderate-certainty evidence”1 that vapour products with nicotine increase the chances of quitting successfully compared to other methods. Limiting the amount of nicotine in vaping products will reduce the effectiveness of vaping as a harm reduction program and in turn help less Canadians.

1 2020. Cochrane Reviews, Electronic cigarettes for smoking cessation Cochrane Database of Systematic Reviews 2020, Issue 10. https://www.cochranelibrary.com/cdsr/doi/10.1002/14651858.CD010216.pub4/full

Let’s be clear. Vaping products are
not for Canadian youth.

Minors should not use or have access to vaping products. Vaping products are for current adult smokers only, not youth or non-smokers. We believe governments should focus on the issues of access, enforcement and education.

Join the fight for harm reduction.

Write a letter.

Let the federal government know you support harm reduction with vaping products. Fill out the form and we will send a letter on your behalf to the Health Minister, the opposition leader, and your Member of Parliament.

VITA has drafted a suggested letter; however, it is even more effective to express your views in your own words. To do so, replace the text included in the box below with your views on the proposed nicotine caps and they will be submitted to government. Key points you may want to express are:

  • The impacts this will have economically on your small business.
  • The challenges this proposal, if enacted, will have on you, your customers and adult smokers in the community from a harm reduction perspective.

Have your say.

Calls for public participation in the government consultation on vapour products is now open. Public consultation allows you to share your concerns directly with the policy makers. Have your voice heard on the benefits of vaping as a harm reduction tool.

Go to public consultation website

Note: This sends you to the official Government of Canada’s public consultation page.

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